Chandigarh February 5, 2023
Lecture series ‘Learn the ropes with alumni’ at UIFT &VD
Title: Social Media Marketing
Lecture series ‘Learn the ropes with alumni’ was held at UIFT &VD with Aishwarya Bansal. She pursued her graduation in Fashion and Lifestyle Technology from UIFT. She started her business after completing her course in 2020. Around 50 students and alumni joined her webinar, which was organized by Ms. Parneet Brar, guest faculty at UIFT.
In her third year as a student of the department, Aishwarya described her experiences when she initially began Instagram blogging. She highlighted how she began blogging for fun and subsequently turned it into a source of revenue by becoming a social media manager. In order to gain more exposure, she emphasised the need of taking risks and venturing outside of one’s comfort zone.
She described how she launched her online business, “Sosho,” and the prerequisites and preliminary preparations required to make it happen. She elaborated various material she uses, the types of products she creates and the detailed concept of Social Media Marketing. She encouraged students to experiment with new pursuits in order to determine what they enjoy and succeed at. Aishwarya’s talk was really engaging and motivating, and it prompted many questions from the audience.
