ROTTO North PGIMER launches awareness campaign on Organ Donation in a better and bigger avatar at Rose Fest 2023
Enthused by the success of the previous years, ROTTO, (North) PGIMER, launched an awareness campaign in a bigger and better avatar at the Chandigarh Administration’s prestigious mega event, the Rose Festival, at Leisure Valley, Sector 10, here today.
In sync with the spirit of fun, festivity, and buoyancy at the Rose Festival, the PGI also engaged with the public through its infotainment campaign, “Live Life…….Pass it on.”
Through the campaign, ROTTO PGIMER ensured that there is rich mix of fun filled activities like street play, selfie point,graffiti and signature campaign, quiz competition along with some live music and impromptu dancing, peppered with information so as to engage with maximum number of visitors and make them aware about the cause of Organ Donation subtly by making it perceived as a ‘normal thing’.”
Lauding Chandigarh Administration for their whole-hearted support to the cause , Prof. Vipin Koushal, Nodal Officer, ROTTO PGIMER stated “Awareness generation is a first step towards that attitudinal change. So tapping the opportunities like this one helps connect with the community and talk about this serious subject of organ donation like any other routine conversation, thereby demystifying many myths about the cause.
