Zee Punjabi marks 5th anniversary with the Jazba to entertain Punjab
Punjabi, the first Punjabi general entertainment channel, has completed 5 glorious years in the industry, entertaining its audience with a mix of movies, music, fiction and non-fiction shows. As the channel celebrates five years of its presence in the land of magnanimous people, the popularity of its shows has soared to new heights, which has helped Zee Punjabi earn a special place in the hearts of its audience.
Zee Punjabi has come a long way from being the only Punjabi GEC in the Punjab market to becoming the No. 1* channel in the region commanding a share of ~26%. Identifying the gap in the market to serve authentic and engaging local stories to the consumers, Zee Punjabi quickly climbed the charts within a short period and now, all 5 fiction shows on the channel are slot leaders** in their respective time bands, commanding a combined share of 36.5% when compared with other GECs and is 61% ahead of #2 ranked channel. Such has been the love showered by the audience. In addition, the biggest Punjabi celebrities like Sonam Bajwa, Harbhajan Singh, Neeru Bajwa, Gurdas Mann and many more have graced the channel with their presence across shows.
Zee Punjabi has also become the favourite destination of advertisers. This year Zee Punjabi curated shows for big names in the industry like Coca-Cola, HUL, P&G and more. Shows like Zaika Punjab De, Bebbe da Kitchen have really made its mark as non -fiction shows which catered to the target group of advertisers with the right brand communication. Shows like Mann Punjab De just completed its 3rd season which is designed specifically for advertisers like Aashakiran hospital, Desh Bhagat University, Guru Kashi University and many more. Zee Punjabi has been the first choice of advertisers, associating with the channel’s unique content formats due to its massive reach in the market. The buck doesn’t stop here!! Many big surprises are in store for the audience which will be revealed in a timely fashion by the channel.
On the celebratory occasion, Mr. Rahul Rao, Chief Channel Officer, Zee Punjabi, said, “Zee Punjabi has earned many milestones in the last 5 years; from being the best-in-class launch of any GEC to many of the shows being the highest-rated, to achieving slot leadership, to becoming the no.1 reach platform*** (reaching 82% TV-owning population of Punjab****) in the state. Zee Punjabi is Punjab’s no. 1 channel in viewership since FY23***** out of 570+ channels where the biggest celebrities of Punjab work with us. The biggest win for us though has been the love and affection that the viewers have showered upon the channel, making it the most loved channel in the state.”
Commenting on the journey of the channel, Mr. Samrat Ghosh, Chief Cluster Officer – North, East & Premium Channels, Zee Entertainment Enterprises Ltd said, “We are humbled to see Punjab’s most-loved GEC, Zee Punjabi complete five years of delivering engaging entertainment to audiences across the region. It is encouraging to note that Zee Punjabi has captured the hearts of consumer segments across generations. Our sharp customer-centric approach has enabled us to consistently craft new and engaging storylines featuring progressive themes. This right mix of content along with the best of movies, has resonated with our viewers across the urban and rural regions, making Zee Punjabi a household name across Punjab. We have created a new world of entertainment for our viewers offering them a diverse range of characters and unconventional stories that has sparked new conversations in society. We aim to further strengthen our mix of offerings as we move forward, to cement the channel firmly in the homes and hearts of our audiences”.
