Chandigarh February 19, 2021
The fourth day of the seven-day long Faculty Development Program (FDP)
titled ‘Enhancing Visibility & Perception of the Self as a Brand’ started on an
enthusiastic note.
Amulya Shukla, Branding Expert, started the day bang on by establishing, ‘no
dream – no entrepreneur.’ He said that one needs to be an impactful speaker for
effective branding. He elaborated by saying that teachers are usually not good
public speakers. In fact, they speak in their superiority in front of their captive
audience in the form of students. Public speaking lends humility and compassion in
one’s journey to self branding. Shukla further added that we should play to our
strengths, not to the gallery. His concluding remarks were that if people like you,
they will listen to you, and if people trust you they will do business with you.
Sunit Mukherjee, Director, Public Relations, MDU, Rohtak, influenced the
participants by talking about the need and importance of concepts like creating
trust, human touch, intention, and vision in the path of self branding. He explained
how positioning one in an apt manner makes a difference in the image that one
creates about oneself. He supported this argument by sharing Amul’s branding
campaign.
Dr. Mihir Ranjan Patra, Associate Professor, Deptt. of CMT, GJU, Hisar,
Haryana, talked about enhancing visibility in order to position oneself correctly.
He related with doing things differently and situational adaptability. He also said
that to stay in vogue, we need to make sense and be relevant that will lead to
acceptance by our target audience which will in turn lead to popularity.
