Ingrooves Music Group Announces Global Deals with Indian Artists Himesh Reshammiya and Yo Yo Honey Singh, Appoints Industry Veteran Amit Sharma Country Manager of India
| 20th November 2021 | Ingrooves Music Group, a world leader in music distribution, marketing and technology, announced today that it has signed global deals with two of the biggest stars in India. Ingrooves will release the future output from superstar actor, producer, composer, and singer Himesh Reshammiya, fondly known as HR, also the artists on his label, Himesh Reshammiya Melodies, due to his powerful and acclaimed body of work. Additionally, Ingrooves has also signed Yo Yo Honey Singh, the revolutionary artist and one of the most popular singers & entertainers from India to a global distribution deal.
These deals were set up by industry mastro Amit Sharma who has been labeled Ingrooves Country Manager, India, further expanding the company’s dynamic suite of services to a new wave of artists from the country into the growing global music market. Amit Sharma has worked in major music companies before namely Gaana, Eros as Head of Music and Telecom; further adding some reputed positions in various Indian Telecom Companies.
“The independent music market in India is more vibrant and important than ever with an incredible amount of creativity and true artistry being developed here,” said Sharma. “Ingrooves has a reputation as a global leader in marketing and distribution technology, and that’s something that really resonates with artists and labels here in India. We have already signed many deals with artists that reflect our music culture. These signings are an indication that Ingrooves is already a new important player in this market.”
“We are celebrating our entrance into the Indian music market with the signing of two amazing artists– Himesh Reshammiya and Yo Yo Honey Singh – and we couldn’t be happier,” said Bob Roback, CEO of Ingrooves Music Group. “Amit is a highly respected music executive in India, with a deep understanding of the independent music industry and is already playing a key role in the market, as we look to work with the best independent labels and artists in India.”
