Information Note to the Press (Press Release No. 88/2024) For Immediate Release

Information Note to the Press (Press Release No. 88/2024)
For Immediate Release
Telecom Regulatory Authority of India
Subject: Measures being taken by TRAI to Combat Spam Calls and SMS
New Delhi, 20th November 2024-The Telecom Regulatory Authority of India
(TRAI) has taken several measures to combat the persistence issue of spam
calls and SMS.
1. Complaints against Spam Calls show downward trend due to
Stringent Measures: TRAI issued Directions on 13th August 2024,
mandating that any entity found to be making promotional voice calls
in violation of regulations would face strict consequences. This includes
disconnection of all telecom resources, blacklisting for up to two years,
and a ban on new resource allocation during the blacklisting period.
Consequent to this Direction, Access Providers have taken widespread
actions which led to a significant reduction in the complaints registered
against the spam calls. The number of registered complaints against
unregistered senders, as reported by the Access Providers, were 1.89
lakh in August 2024 which have reduced to 1.63 lakh in September
2024 (13% reduction from August 2024) and 1.51 lakh in October 2024
(20% reduction from August 2024).
2. Good Progress in implementation of Enhanced Message
Traceability: To enhance message traceability, TRAI issued Direction
on 20th August 2024 and mandated that the trail of all messages from
Senders/Principal Entities to recipients must be traceable from 1st
November 2024. All Access Providers have since implemented the
technical solutions. However, to provide a transition time for technical
upgrades, and chain declaration by Principal Entities (PEs) and
Telemarketers (TMs), TRAI, vide its Direction dated 28th October 2024,
extended the time upto 30th November 2024.
To raise awareness about these measures and action to be taken by PEs
and RTMs, webinars are organized under the aegis of TRAI. The first